Hullo there!
My name is Joanna and I’m a story teller who crafts magical worlds with sculptural art and toy photography.
Bringing characters to life has always been near and dear to my heart. My biggest passion is capturing little moments of cozy adventure, be it through quirky characters or intricate world design. I’m on a quest to bring magic into our reality, which lead me down the path of sculpting almost ten years ago.
Along this journey, I’ve had the absolute pleasure of working with clients (including The Sims, Rolife and Popmart) in bringing their fantastical universe to life, with handcrafted toys and content creation.
Frenforest came about as I embark on crafting my own cozy world. As someone who struggles with anxiety and self acceptance, I aspire to create a safe space of comfort, joy and magic in every day moments; a world where kindness is cherished and wanderlust encouraged.
I truly hope the characterful stories and silly tales of this forest can inspire creativity into your day too ♡